Content Creation
Guidelines
TAKE PAUSE
From the Founder
Hello Lovely,
I started Merigold to empower women to pause. As a nurse, mother, wife, natural food chef, and nutritionist, I’ve seen firsthand the toll constant striving takes on the body—it’s true, the body does keep the score.
I didn’t want my daughters to grow up thinking they needed to participate in the incessant hustle to be worthy. I knew I needed to be the example.
Merigold offers a clean, organic skincare, but it is more than just skincare. It is reclaiming our moments from the endless to-dos and distractions. It is nourishing our skin, bodies and souls with quality ingredients both on and in our bodies, and taking up the space for ourselves, so we can emerge truly refreshed. We are a community of women, reclaiming our natural beauty and the space to breathe. Together, we are unstoppable.
Here is your moment of pause—all you need to do is take it.
With great love,
Hillary Tijerina
Founder
Get Started with Your Oil Cleanser!
Hello and welcome to our Oil Cleanser trial, my friend! We're thrilled that you're joining us to try our pre-released product which isn't available to the public just yet. We aspire to deliver exceptional products and highly value your feedback, so we're eagerly looking forward to hearing what you think!
In addition to the product itself, we'd love to share some information with you about oil cleansers - such as how to use them effectively, what common mistakes to avoid, why you may experience skin purging initially, and what sets Merigold's Oil Cleanser apart from the rest.
If you have any questions or concerns, please don't hesitate to reach out to us. We will be sending a weekly email with a questionnaire to gather your thoughts and opinions, and we truly appreciate your honesty and willingness to help us welcome this product to the market.
The Face Oil Cleansing Method: What Skin Notices First
Washing your face with oil sounds counterintuitive until your skin stops feeling tight and dry after every cleanse. The face oil cleansing method isn't a trend with a short shelf life. It's a simple shift in chemistry that a lot of skin types respond to well.
Vegan Lip Balm: What to Look for and Why It Matters
Most lip balms sit quietly on a drugstore shelf without much explanation of what's inside them. If you're looking for a vegan option, that quiet becomes a problem. Knowing what to look for changes everything.
Blue Tansy Oil for Skin: Benefits, Uses, and Why It Works
Blue tansy has a reputation that precedes it, mostly because of that striking cobalt color. But the real story is in what it does quietly, consistently, for skin that's reactive, dry, or just plain tired.
How to Use an Oil Cleanser for Softer, Cleaner Skin
Washing your face with oil sounds counterintuitive, but it's one of the gentlest, most effective ways to clean skin without stripping it. Here's what actually happens when you make the switch.
Tips for Creating Content
Gathering Inspration
Content Ideas
- Intro for any voiceover:“Did you know" or“My Latest Obsession"
- Feature the mixing, application, and afterglow (helping show that the face mask is really easy touse)Highlighting the different stages of the mask (powder form, once mixed, being applied, once applied, and then post benefits of face)Unboxing of Ritual Kit and Masks
Important Things to Communicate
Thing to Highlight or Share
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Helping you drive reach
Creative Direction
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Content Examples
@merigoldco Loving our Hydrate and Glow facial oil ✨#Merigoldskincare #momentsofpause ♬ Sounds Like Sales - TikTok For Business