Content Creation
Guidelines
TAKE PAUSE
From the Founder
Hello Lovely,
I started Merigold to empower women to pause. As a nurse, mother, wife, natural food chef, and nutritionist, I’ve seen firsthand the toll constant striving takes on the body—it’s true, the body does keep the score.
I didn’t want my daughters to grow up thinking they needed to participate in the incessant hustle to be worthy. I knew I needed to be the example.
Merigold offers a clean, organic skincare, but it is more than just skincare. It is reclaiming our moments from the endless to-dos and distractions. It is nourishing our skin, bodies and souls with quality ingredients both on and in our bodies, and taking up the space for ourselves, so we can emerge truly refreshed. We are a community of women, reclaiming our natural beauty and the space to breathe. Together, we are unstoppable.
Here is your moment of pause—all you need to do is take it.
With great love,
Hillary Tijerina
Founder
Let's Do Your First Mask Together!
Welcome, friend! You made a great choice in getting the Merigold face masks. Now let's take it a step further by doing a mask together.
Our powdered face masks are perfect for customizing your mask to target your skin's current needs. Our skin is always changing, so it's important we meet those needs.
In my video series, I'll guide you through:
~ A full mask application from start to finish
~ My favorite tips and tricks for applying, wearing, and removing your mask.
~ How to mix your mask, including various hydrators like water, yogurt, and aloe.
For more information on which hydrator is best for you, check out our blog.Let's get masking and bring your skin what it needs! Your skin will thank you!
The Face Oil Cleansing Method: What Skin Notices First
Washing your face with oil sounds counterintuitive until your skin stops feeling tight and dry after every cleanse. The face oil cleansing method isn't a trend with a short shelf life. It's a simple shift in chemistry that a lot of skin types respond to well.
Vegan Lip Balm: What to Look for and Why It Matters
Most lip balms sit quietly on a drugstore shelf without much explanation of what's inside them. If you're looking for a vegan option, that quiet becomes a problem. Knowing what to look for changes everything.
Blue Tansy Oil for Skin: Benefits, Uses, and Why It Works
Blue tansy has a reputation that precedes it, mostly because of that striking cobalt color. But the real story is in what it does quietly, consistently, for skin that's reactive, dry, or just plain tired.
How to Use an Oil Cleanser for Softer, Cleaner Skin
Washing your face with oil sounds counterintuitive, but it's one of the gentlest, most effective ways to clean skin without stripping it. Here's what actually happens when you make the switch.
Tips for Creating Content
Gathering Inspration
Content Ideas
- Intro for any voiceover:“Did you know" or“My Latest Obsession"
- Feature the mixing, application, and afterglow (helping show that the face mask is really easy touse)Highlighting the different stages of the mask (powder form, once mixed, being applied, once applied, and then post benefits of face)Unboxing of Ritual Kit and Masks
Important Things to Communicate
Thing to Highlight or Share
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Helping you drive reach
Creative Direction
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Content Examples
@merigoldco Loving our Hydrate and Glow facial oil ✨#Merigoldskincare #momentsofpause ♬ Sounds Like Sales - TikTok For Business