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101 Everything you need to know about a Clay Face Mask

101 Everything You Need to Know About a Clay Face Mask

Recently, clay masks have gotten a bad rap. However, organic clay masks are an excellent way to deep clean and detoxify your skin. Knowing the do's and don't when you use clay masks is just as important as making sure you pick the right mask. But with so many different brands and varieties on the market, it can be hard to know which one is right for you. Here's a look run down of everything you need to know about an Organic Clay Mask. 

Different Type of Clay

There are many different types of clay masks, each with its own unique benefits for the skin. Here are a few different clays and a bit about them. 


  • Bentonite Clay: Bentonite clay is a type of volcanic ash that is rich in minerals. It is often used to draw out toxins and impurities from the skin.
  • Kaolin Clay: Kaolin Clay is a type of white clay that is gentle and moisturizing. It is good for sensitive skin and can help to reduce the appearance of wrinkles and other signs of aging.
  • Dead Sea Clay: Dead Sea Clay is rich in minerals and has anti-inflammatory and antioxidant properties. It can help to improve complexion, reduce wrinkles, and treat acne.
  • Rhassoul Clay: Rhassoul Clay is a type of Moroccan clay that is rich in minerals. It helps to absorb oil, remove toxins, and soften the skin.
  • Fuller's Earth Clay: Fuller's Earth Clay is a type of earthy clay that absorbs oil and perspiration from the skin. It can be helpful for treating acne and oily skin.

How to Choose the Right Clay Face Mask for Your Skin Type

When it comes to clay masks, there are a variety of options to choose from. No matter what type of mask you choose, it's important to keep these things in mind. Consider the following:


1.  What is your skin type? Organic clay masks are available for all skin types, from oily to dry. Choose the one that is best suited to your needs.


2. What are your concerns? Whether you're looking to detoxify your skin, remove blemishes, or simply give it a deep clean, there is an organic clay mask that can help.


3. What is your budget? Organic clay masks can vary in price, but most are affordable and worth the investment.


Once you've answered these questions, you can begin shopping for the perfect organic clay mask. Keep in mind that not all masks are created equal; some may be more effective than others.

What Type of Clay Should You Use for Each Skin Type

Clay masks are popular skin treatments with a long history in ancient cultures. Clay face masks are made from natural minerals like bentonite, kaolin, and fuller’s earth, and can come in a variety of forms such as powders, gels, creams, and more. Clay face masks work to restore balance to the skin by drawing out impurities from the pores and stimulating circulation for a revitalized glow. While these properties make clay particularly beneficial for those with oily or acne-prone skin, certain clays are better suited for particular skin types than others.


Combination-to-oily type skin should opt for green or white kaolin when choosing a clay mask. Both kaolins absorb excess oil while providing gentle exfoliation and calming inflammation. Bentonite clay is another great option due to its ability to absorb excess oil and detoxify clogged pores.


Dry-type skin can benefit from using Fuller’s Earth clay due to its hydrating properties. Fullers Earth contains absorbent minerals that help retain moisture in the skin without feeling overly greasy or heavy on the surface of your face after use. Kaolin clay is also ideal for dryer complexions as it lessens inflammation while softening and smoothing the texture of the skin.


Acne-prone type skin, it is best to look for masks containing Bentonite Clay which is beneficial as it has antimicrobial and exfoliating abilities that work well against inflammatory conditions such as acne. And Green clay works well as it removes impurities but helps maintain necessary moisture levels.


Sensitive skin typically does well with Kaolin clay as it lessens inflammation while softening and smoothing the texture of the skin


All skin types can use Moroccan Rhassoul red mud which works great if you need a deep cleansing because it extracts dirt from deep inside pores without taking away too much moisture from dryness-prone faces (it even makes hair softer!) Dead Sea Clay is another general clay that purifies and gently exfoliates and that all skin types typically do well with. 


Many popular skincare brands now offer custom clay formulations that address all types of complexions in order to combat common complaints like blemishes or wrinkles more efficiently than ever before! When selecting a facial mask, just remember that it's important to consider your individual needs in order to get the most out of your treatment session!

Benefits of Using a Clay Face Mask

  • Draws out toxins and impurities from your skin and deposits minerals back in.
  • Improves circulation and lymphatic drainage.
  • Soothes and revitalizes tired, achy skin.
  • Improves the appearance and overall health of your skin.
  • Helps decrease blackheads and reduce the appearance of pores.
  • Reduces inflammation and redness.
  • Leaves your skin feeling refreshed and invigorated.
  • Allows you to enjoy the sense of deep cleansing and feel confident with clear, glowing skin. 

Clearing up Misconceptions

  • It's true, more is not always better. Leaving your mask on for too long or using it more than once a week may result in dry skin. 
    • Often clay masks that are already mixed (aka not in powder form) can have alcohol or other additives that can result in drying your skin out. Look at the ingredients listed on the clay masks, if you are experiencing drying it could actually not be the clay at all. 
  • Clay face masks are good for all skin types. Choosing what type of clay you use, is where most people trip up.
    • Dry/Normal/ Sensitive Skin: Kaolin, White clays, Rose, Brazilian
    • Oily Skin: French Green Clay, Bentonite Clay, Sea Clay, Fuller's Earth, Rhassoul
  • I already exfoliate, so I don't need to use clay is often a misconception. Both are needed but both serve different purposes. Clay draws out, while exfoliants help increase cell turnover and remove dead skin cells on the surface. 
  • Pro Tip: Your skin is an organ, and so it is constantly changing. Remember to factor in the changes in foods, sleep, water intake, seasons, and hormones when assessing what your skin might need. Remember, no one product is going to do miracles. A healthy lifestyle and a consistent skincare routine are all contributing factors to clear skin. 

How to Use a Clay Face Mask

  • Cleanse your face.
  • Mix the clay mask with water or your favorite hydrator.
    • The goal is to get a thick yogurt-like consistency.
  • Apply the mask (avoid the eye area).
  • Let the mask set for 10-15 minutes.
  • Rinse the mask off with a washcloth and using lukewarm water, use small circular motions when rinsing off and pat your skin dry.
  • Apply facial oil and/or your favorite moisturizer.  

Tips for Getting the Most Out of Your Mask

  • Clay face masks should be used 1-2 times a week for best results.

  • Clay masks can be used on the face, neck, and chest.

  • Clay masks should be avoided around the eyes and mouth.

  • Clay masks should be left on for 15-20 minutes, then rinsed with warm water.

    • Pro Knowledge: This is a step that seems so simple but is OFTEN done wrong. The goal isn't to have the mask dry completely on your face causing cracking and tugging from the mask.

    • Pro Tip: If you feel like your mask is drying too quickly, spritz some hydrosol or water on your face to help rehydrate the mask.

  • Clay face masks can be repeated as needed.

What Makes Merigold's Masks Unique

Here's a look at Merigold's Organic Clay Face Mask-what makes it unique, and why you should consider adding it to your skincare routine.


At Merigold we have a wide array of options for facial masks. Our masks that have clay also offer the added benefits of being combined with effective botanicals and herbs. A lot of people struggle to use clay masks, having a drying experience. However, in our masks, we captured the perfect ratio of clay to other ingredients. We wanted to make sure and capture all the beneficial powers that clay has to offer while also countering and balancing any drying that could result. 


If you haven't tried an organic clay mask recently try out one of our powdered facial masks. We think you will be pleasantly surprised and enjoy all the benefits clay has to offer! 

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